Top Business Career Advice For Students

Updated: March 2025

If you’ve decided to pursue a business career, seeking out career advice early on is a great way to set yourself up with productive habits. Maybe you are interested in finance or analytics or managing large teams. Perhaps you have an innovative streak and dream of starting your own business.

Whatever your career goals are, studying or further studying business will help you gain foundational skills to fulfil them. However, studying is only one part of the journey. You must also take advantage of the student support and career services available and any industry events or networking opportunities.

Here, we’ve gathered expert advice and handy go-to resources to answer some of your top questions about how to build a successful business career.

CONTENTS

1. Do your research: business areas, majors and specialisations

2. Make the most of your school’s career services

3. Develop your soft skills

4. Take advantage of Academic Internships

5. Grow your professional network

6. Be strategic with your job application

7. Create a strong personal brand

8. Become a lifelong learner

1. Do your research: Business Areas, Majors and Specialisations

Studying a Bachelor of Business or a postgraduate Business Administration course will allow you to cover various subjects to develop and progress in a managerial career. You will learn analytical, high-level problem-solving, and communication skills.

You will graduate with a firm understanding of different business environments and effective ways to approach, create and execute operational business plans. Gaining industry knowledge by reading industry journals or listening to relevant podcasts can also help you stand out in your chosen field.

Here are a range of industries and possible career outcomes.

Whether you choose a general course, a specific branch of business or an MBA specialisation, ultimately depends on your unique interests and how sure you are of your career trajectory.

Here’s a quick rundown of a few business areas and specialisations that you can pursue at Kaplan Business School.

ACCOUNTING

Accountants provide individuals and organisations with information relating to financial performance. They help manage their finances, tax credits and obligations and give advice on compliance and record management. All this can contribute to effective internal and external decision-making for a business.

​​​​​​​What will you learn?

• How the accounting cycle works, financial recording and reporting
• Auditing process
• Financial statement preparation and analysis
• Central management accounting concepts including budgeting, cost-volume-profit analysis, and cost behaviour

Career pathways

• Corporate accountant
• Tax accountant
• Business analyst
• Management accountant
• Financial officer

Other resources

KBS blog: 6 top reasons to study accounting

Student story: My journey to study Accounting in Australia

BUSINESS ADMINISTRATION

Business administration is suitable for students who want to pursue a degree in strategic management.

What will you learn?

• How to interpret financial data
• Operations management and decision-making models
• Consumer behaviour and marketing psychology
• Contemporary leadership practices

Career pathways

• Management Consultant
• Entrepreneur
• Leadership Trainer
• Research Analyst
• Various others, depending on your area of specialisation

Specialisation

A specialisation is an opportunity to gain industry-specific skills within a particular business brand.

We offer eight specialisations in our Master of Business Administration course, which are:

1. Project management

2. Health services management

3. Tourism and hospitality leadership

4. Digital management

5. Data-driven leadership

6. Entrepreneurship

7. Women in leadership

8. International leadership

Think you might benefit from two of these areas? You also have the option to study a dual specialisation enabling you to graduate with two specialisations without having to complete any extra subjects.

Other resources

KBS blog: 4 MBA career paths for you to explore

KBS blog:Good managers vs bad managers

BUSINESS ANALYTICS

Business analytics refers to the scope of roles that involve reviewing and analysing business processes and using data to problem-solve and create efficiencies for a business or organisation.

What will you learn?

• General aspects of the data life cycle
• Issues relating to data security and ethics
• Data-driven decision-making and forecasting
• Hands-on experience in data visualisation software
• Use software to apply methods for exploring consumer behaviour and social media

​​​​​​​Career pathways

• Business analyst
• Social media specialist
• Reporting analyst
• Business Consultant

Other resources

KBS blog:  The top 5 In-Demand jobs in Business Analytics (Australia 2024)

Student story: Translating data into insights - Mohammed Abdulfattah, Business Analyst

If you are interested in developing a comprehensive knowledge of Business Analytics and IT, learn more about our Master of Business Analytics (Information Technology) course where you will be provided with technical and strategic skills from both fields.  

INFORMATION TECHNOLOGY

Information Technology is the use of computer systems to create, process, store, protect and exchange information.

What will you learn?

• Technological and programming concepts and tools
• Develop applications, frameworks, products and services for analytics and cyber security
• How to communicate complex problems and solutions to diverse stakeholders effectively

Career pathways

• Systems or network analyst
• Web administrator or designer
• Programmer
• Software engineer
• Various others, depending on your specialisation

Specialisation

We offer 4 specialisations in our Master of Information Technology course, which are: 

1. Analytics 

2. Programming 

3. Cyber Security 

4. Web and Mobile Development 

Other resources

KBS blog: Should I study an IT degree?

KBS blog: Creating a safer world through cyber security

2. Make the most of your school's career services

The first go-to resource for any student looking for career advice should be your school or institute’s career hub or service.  

At Kaplan Business School, Careers Central provides valuable career services, including:   

• Career coaching (over your lifetime)
• Academic Internships that will count towards your degree
• Careers workshops and industry events  
• Job applications (e.g., Job search, resume and cover letter writing, and interview preparation).
• Job search assistance
• Online employability experiences and learning
• Graduate recruitment

3. Develop your soft skills

While gaining industry-specific technical knowledge (hard skills) is critical, it’s important to develop soft skills that are in demand by employers.

Soft skills, problem-solving, emotional intelligence and interpersonal skills, are character traits that relate to how you work and operate in the workplace.

According to the World Economic Forum’s Future of Jobs Report 2025, the top soft skills in demand by employers today include: 

• Analytical thinking 

• Resilience, flexibility and agility 

• Leadership and social influence 

• Creative thinking and 

• Motivation and self-awareness 

4. Take advantage of Academic Internships

Whether you’re changing careers or industries, moving into an area of specialisation, or wanting to transition into a managerial role, an Academic Internship can offer you real-life experience and various opportunities to build invaluable employability skills.

It’s not just for those new to the workforce, either. Whether you’re changing careers or industries, moving into an area of specialisation or wanting to transition into a managerial role, an internship can be your way to get your foot in the door.

The key benefits of undertaking an Academic Internship include:   

• Opportunities to apply your knowledge in a real business environment 

• Gaining industry knowledge 

• Networking with professionals 

• Adding valuable experience and references to your resume 

• Gaining a better understanding of your strengths and weaknesses 

• Building soft skills (e.g. teamwork, communication and problem-solving) and 

• Clarity on career direction.  

To run the Academic Internship, Kaplan Business School has partnerships with an extensive network of businesses across five cities in Australia that spans startups, local SMEs, not-for-profits and ASX listed companies.

5. Grow your professional network

All business career advice highlights the value of being able to make industry connections. To make this happen, you need to take the initiative to research and join relevant industry group events and build your confidence in promoting yourself.

Here are top tips on how to network effectively from Brazilian KBS alumni, Giselle Machado, who is now the Lead Developer for a global technology consultancy called Thoughtworks.

Access opportunities

Access work experience and volunteering opportunities through the school’s careers service to meet industry professionals. Join industry networking events/forums via Meetups and Facebook groups. 

Preparation is key

Before attending an industry event:

• Consider going with another person who has more experience at networking events and learn how they network effectively.
• Speak to a career advisor at your school or a business mentor to gain any valuable tips.
• Research the event so you know the type of professionals and businesses you’ll be interacting with and the activities that will occur.
• Arrive early. This will give you the chance to introduce yourself to people before they’ve had time to form groups.
  
  
   

Don't be afraid to speak up

People are open to listening to you. Be yourself. Do not focus on selling yourself but instead engage in a conversation genuinely and ask people questions.

Follow up on LinkedInBusiness networking shouldn’t finish when the event does. Your end game is to follow up with (and nurture) the new contacts you worked hard to make. Connecting with them on LinkedIn can be a great first step to kick-off future interactions.

Other resources

KBS blog: Business networking in Australia

6. Be strategic with your job application

Your job application should always be personal and tailored to the role and organisation you are applying for.

Here are 4 key steps:

Step 1: Perform a job breakdown 

When you read a job advertisement you want to apply for, take the information and break it down into three headings, based on what the employer is looking for: 

• Personal attributes 
• Qualifications  
• Work experience 

Doing this will help you draft your cover letter. 

Step 2: Write a tailored cover letter 

A cover letter is a one-page letter that you include with your job application. This is your sales pitch that will market your credentials so it’s very important to make each word count. Your cover letter should be well-formatted and broken into paragraphs, with plenty of white space and no spelling or grammatical errors. 

Read about the dos and don’ts and key tips for writing your cover letter. 
Download our free cover letter template. 

Step 3: Write a clear and concise resume 

Keep your resume simple and professional, with lots of white space. Tailor your experience to the role you are applying for.  
Read on the dos and don’ts and key tips for writing your resume. 
You can download our free resume template. 

Step 4: Interview practice 

​​​​​​​During an interview, 33% of bosses know whether they will hire you within the first 90 seconds.

Here are 4 top interview tips:

Research and prepare  

Learning about the company such as its mission statement, values and culture will help you tailor your answers and impress the employer. Look at the position description so you know what skills and competencies they are looking for and think of relevant examples from your work experience. Also, be prepared with answers to common interview questions such as ‘Why are you interested in this role?’ and ‘What are your strengths and weaknesses?’.  

• Make sure you research the background of the company and find out what the culture is like. If you know people working for the company, contact them for advice.  

• Look at the position description before the interview so you know what skills and competencies they are looking for and think of different examples you can use to demonstrate them.  

• Be prepared with answers to common questions, for example, ‘Tell me about yourself.’   

  ​​​​​​​Use the STAR approach  

The STAR approach can help you structure your answers for situational questions  (i.e. specific questions about how you handle a real-life scenario on a job). For example: 

‘Tell me about a time you’ve shown leadership on a project?’ 

‘Tell me about a time when you faced a challenge at work and how you resolved it.’  

Make a good first impression

It will only take a few seconds for the employer to evaluate you. Here are a few ways to make a good first impression in your interview: 

• Dress appropriately for the role.  

• Arrive a little earlier for the interview.  

• Use positive body language such as sitting up straight and making eye contact. 

• Have a genuine smile and actively listen to what the employer is saying. 

• Be yourself 

Ask questions

Asking thoughtful questions shows that you are genuinely interested in the company and proves that you have done enough research to seek clarifications on parts that you are unsure about.

Pro tip:

Keep a work journal – If you are currently working, keep a record of your main duties and key achievements. List these examples of your experience on your resume or use at a future interview.

Other resources

Download our free e-book 'How to find a job in Australia: A-Z guide for students'

KBS Blog: Top 9 job interview tips for success  

7. Create a strong personal brand

Your personal brand means being clear on what values and skills you have, and your future goals, so that employers can understand and perceive the value you can offer them.

Once you can define it, you can include your brand in your cover letters, resumes, social media profiles etc. You can talk about it at job interviews, or whenever you’re pitching yourself or your ideas to employers.

According to Seek, if you want to create a professional brand for yourself or you’re looking to refine it, you should consider:

• Your goals – now and moving forward
• Your market – the industry or people you choose to work with
• Your value – what you bring to these people or organisations
• Your message – what you need them to know about you

Here are our top tips to create a strong brand on LinkedIn:

1. Add a professional profile picture.
   A good profile picture can enhance your credibility. Use a high-resolution image, pick a background that isn’t distracting, don’t use too many filters, and ensure your audience can see your face.
   
   
    
2. Your headline must include the keywords you want to be found via the search function.
   For example, ‘Certified Public Accountant (CPA) | Property Accountant | Real Estate & Construction Accounting.’ Ensure your headline engages your ideal client and reflects the benefits you can bring to a business.
   
   
    
3. Write the summary (About) section in first person.
   This is an opportunity to highlight your career story – your mission, your skills, where you have been, where you are now, and where you are headed.
   
   
    
4. Your professional experience section should be clear, concise, and always updated.
   Highlight your main educational qualifications and certifications. List work achievements and outcomes in each role, not your daily responsibilities. You can include visuals such as portfolio snapshots, projects you’ve worked on, or links to external websites or resources.
   
   
    
5. Include any internship experience and volunteer work.
   The employer can then get a picture of your ability to proactively develop your professional skills and abilities in a co-curricular context as well as your desire to give back to the community.
   
   
    
6. Include relevant skills. This is important for employees and colleagues to see your strengths.

Other resources

Student story: Melodie Vignaud on building an online network

LinkedIn article: How do I create a good LinkedIn Profile? 

8. Become a Lifelong Learner

No matter how long you’ve worked, there is always something new to learn. At KBS, we offer a Lifetime of Learning Guarantee, to all our alumni. This means that after you graduate, you can access all online classes of the course you graduated from anywhere around the world at no cost. You can also access lifelong career coaching.The 4 benefits of lifelong learning are:

Regaining self confidence
At some point, people will need upskilling or reskilling in order to fill the skills gap created by global technological and economic changes. It is important to remain competitive and build confidence in adapting to changes in your current and future roles.

Increasing your market value
Continuing to learn throughout your career can also help you gain knowledge and skills in new areas beyond your immediate field of work and open up new job opportunities. Perhaps you are ready to start your own business? You can go back and study from a range of elective subjects such as ‘Fundamentals of entrepreneurship’ and ‘Small business administration' at KBS.

Apply for jobs effectively:
Learning about new market trends and what skills employers are currently looking for be useful when you apply for new jobs or promotions, update your resume, or write your cover letter.

Stay connected
Being active within your alumni community is a great way to stay connected to a wide network of culturally diverse professionals who are pursuing careers in your field and growing their own networks that you might be able to tap into.

Other Resources

KBS Blog: Lifelong learning: 4 benefits to help your career thrive.
Student Story: Wakako Kiba – a lifelong learner

Find out more about our free Careers Central service at Kaplan Business School.

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