TAP BELOW FOR MORE INFORMATION

Overview

The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.  
Course structure
course structure diagram
Course subjects
Code
Units
More information

Core Subjects
BUS101
Business Communication
Prerequisite: Nil
BUS102
Introduction to Management
Prerequisite: Nil
BUS103
Accounting for Managers
Prerequisite: Nil
BUS105
Introduction to Business Analytics
Prerequisite: Nil
BUS106
Marketing Principles
Prerequisite: Nil
BUS107
Commercial Law
Prerequisite: Nil
BUS109
Skills for Numerical Analysis
Prerequisite: Nil
BUS114
Introduction to Economics
Prerequisite: Nil

Elective Subjects
BUS104
Economics
Prerequisite: Nil
BUS108
Quantitative Analysis
Prerequisite: Nil
BUS110
Skills for Advanced Business English
Prerequisite: Nil
BUS111
Skills for Academic Success
Prerequisite: Nil
Code
Units
Prerequisite
More information

Core Subjects
BUS101 Business Communication Nil
BUS102 Introduction to Management Nil
BUS103 Accounting for Managers Nil
BUS105 Introduction to Business Analytics Nil
BUS106 Marketing Principles Nil
BUS107 Commercial Law Nil
BUS109 Skills for Numerical Analysis Nil
BUS114 Introduction to Economics Nil
BUS104 Economics Nil
BUS108 Quantitative Analysis Nil
BUS110 Skills for Advanced Business English Nil
BUS111 Skills for Academic Success Nil
Code
Units
More information

Core Subjects
MAN203
Logistics and Supply Chain Management
Prerequisite: BUS102
MKT201
Integrated Marketing Communications
Prerequisite: BUS106
MKT202
Marketing Research Essentials
Prerequisite: BUS106
MKT203
Services Marketing
Prerequisite: BUS106

Elective Subjects
ACC201
Financial Accounting 1
Prerequisite: BUS103
ACC202
Accounting Information Systems
Prerequisite: Nil
ACC203
Financial Accounting 2
Prerequisite: ACC201
ACC204
Corporations Law
Prerequisite: BUS107
ACC205
Management Accounting 1
Prerequisite: ACC201
FIN201
Financial Institutions and Markets
Prerequisite: Nil
FIN202
Real-world Economics
Prerequisite: BUS104 or BUS114
FIN203
Corporate Finance
Prerequisite: BUS108
HAT201
Introduction to Hospitality and Tourism
Prerequisite: BUS101
HAT203
Hospitality and Tourism Management
Prerequisite: BUS101
HAT205
Gaming and Entertainment Management
Prerequisite: BUS101
HRM201
Human Resource Management
Prerequisite: Nil
MAN201
Organisational Behaviour
Prerequisite: BUS102
MAN202
Business Ethics
Prerequisite: BUS102
BUS201
Skills for Workplace Success
Prerequisite: Nil
Code
Units
Prerequisite
More information

Core Subjects
MAN203 Logistics and Supply Chain Management BUS102
MKT201 Integrated Marketing Communications BUS106
MKT202 Marketing Research Essentials BUS106
MKT203 Services Marketing BUS106
ACC201 Financial Accounting 1 BUS103
ACC202 Accounting Information Systems Nil
ACC203 Financial Accounting 2 ACC201
ACC204 Corporations Law BUS107
ACC205 Management Accounting 1 ACC201
FIN201 Financial Institutions and Markets Nil
FIN202 Real-world Economics BUS104 or BUS114
FIN203 Corporate Finance BUS108
HAT201 Introduction to Hospitality and Tourism BUS101
HAT203 Hospitality and Tourism Management BUS101
HAT205 Gaming and Entertainment Management BUS101
HRM201 Human Resource Management Nil
MAN201 Organisational Behaviour BUS102
MAN202 Business Ethics BUS102
BUS201 Skills for Workplace Success Nil
Code
Units
More information

Core Subjects
MKT301
Consumer Behaviour
Prerequisite: BUS106
MKT302
Digital Marketing
Prerequisite: BUS106
MKT303
International Marketing
Prerequisite: BUS106
MKT304
Strategic Marketing (Capstone)
Prerequisite: BUS106

Elective Subjects
ACC301
Accounting Theory and Contemporary Issues
Prerequisite: Nil
ACC302
Auditing and Assurance
Prerequisite: ACC203
ACC303
Company Accounting
Prerequisite: ACC203
ACC304
Taxation Law
Prerequisite: Nil
ACC305
Management Accounting 2
Prerequisite: ACC205
HAT301
Attraction and Event Management
Prerequisite: BUS101
HAT302
Food and Beverage Management
Prerequisite: BUS101
HAT303
Accommodation Management
Prerequisite: BUS101
HAT304
Emerging Issues in Hospitality and Tourism
Prerequisite: BUS101
HRM302
Managing Change
Prerequisite: Nil
HRM304
Coaching and Mentoring
Prerequisite: Nil
MAN302
Strategic Management
Prerequisite: Nil
MAN303
Innovation and Entrepreneurship
Prerequisite: Nil
MAN304
Issues in International Business
Prerequisite: Nil
BUS307
Internship 1
Prerequisite: BUS201
BUS308
Internship 2
Prerequisite: BUS201
Code
Units
Prerequisite
More information

Core Subjects
MKT301 Consumer Behaviour BUS106
MKT302 Digital Marketing BUS106
MKT303 International Marketing BUS106
MKT304 Strategic Marketing (Capstone) BUS106
ACC301 Accounting Theory and Contemporary Issues Nil
ACC302 Auditing and Assurance ACC203
ACC303 Company Accounting ACC203
ACC304 Taxation Law Nil
ACC305 Management Accounting 2 ACC205
HAT301 Attraction and Event Management BUS101
HAT302 Food and Beverage Management BUS101
HAT303 Accommodation Management BUS101
HAT304 Emerging Issues in Hospitality and Tourism BUS101
HRM302 Managing Change Nil
HRM304 Coaching and Mentoring Nil
MAN302 Strategic Management Nil
MAN303 Innovation and Entrepreneurship Nil
MAN304 Issues in International Business Nil
BUS307 Internship 1 BUS201
BUS308 Internship 2 BUS201

Entry requirements

All students applying to study at Kaplan Business School must satisfy the entry requirements for the desired course.

International entry requirements >

Domestic entry requirements >

Recognition of prior learning (RPL)

Students may be eligible for credit for academic work previously completed and should apply to the School for this to be recognised as an exemption from individual subjects of study.

Recognition of prior learning form (PDF) >

Download the Admissions Information for Bachelor of Business (Marketing)

Career Outcomes

Career Outcome Video Left Image
minh tuan hoang thomas testimonial video left

> Public relations

> Advertising

> Events management

> E-Commerce

> Digital marketing

Career Outcome Video Right Image
minh tuan hoang thomas testimonial video thumbnail
Career Outcome Video Right Video
Testimonial - Minh Tuan Hoang (Thomas) - Bachelor of Business (Marketing)
Wed, 12/04/2019 - 23:03
hS92xFVd

Fees and scholarships

Find out more about tuition fees and other expenses for our undergraduate and postgraduate courses.

International fees >

Domestic fees >

There are also scholarships you may be eligible for to help support your study and living costs.

Scholarships >

How to apply

Are you an International Student? Follow the steps below to complete your application to Kaplan Business School.
STEP 1
Complete the application form online by visiting the Apply page. Enrolment terms and conditions apply.
STEP 2

Provide certified* copies of your:

  • Passport
  • High school certificates and transcripts
  • English proficiency documents e.g. IELTS test certificate or equivalent (if applicable)
  • Degree completion certificate and transcripts (if applicable)
  • Work experience details (if applicable)

* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.
STEP 3
We will notify you after receiving your application whether you have been accepted or not. If accepted, you will receive an Offer of Admission to study.
STEP 4
To proceed with your enrolment, you will need to sign and return the Acceptance of Offer form and pay the fees as specified in the Offer of Admission.
STEP 5
Once you receive your electronic Confirmation of Enrolment (eCoE) from us you can proceed to apply for an Australian student visa.
Are you a Domestic Student? Follow the steps below to complete your application to Kaplan Business School.
STEP 1
Complete the application form online by visiting the Apply page. Enrolment terms and conditions apply.
STEP 2

Provide certified* copies of your:

  • Passport or birth certificate and photo ID (licence)
  • High school certificates and transcripts
  • Degree completion certificate and transcripts (if applicable)
  • Work experience details (if applicable)

* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.
STEP 3
We will notify you after receiving your application whether you have been accepted or not. If accepted, you will receive an Offer of Admission to study.
STEP 4
To proceed with your enrolment, you will need to sign and return the Acceptance of Offer form and pay the fees as specified in the Offer of Admission.
As an Australian citizen wanting to enrol in a Kaplan Business School course, you may be eligible for FEE-HELP. For further information visit www.studyassist.gov.au Apply Now