

Typical Duration / Standard Study Option 3 years/ 24 subjects/ 9 trimesters
Structure / 24 subjects: 16 core + 8 electives
CAREER OUTCOMES / Public relations / Advertising / Events management / E-Commerce / Digital marketing
START DATE / March, July + November
Overview
The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.
Locations
Adelaide / Brisbane / Melbourne / Sydney / Online
Course structure

Course subjects
Code |
More information |
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Core Subjects |
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MAN203
Logistics and Supply Chain Management Prerequisite: BUS102 |
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MKT201
Integrated Marketing Communications Prerequisite: BUS106 |
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MKT202
Marketing Research Essentials Prerequisite: BUS106 |
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MKT203
Services Marketing Prerequisite: BUS106 |
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Elective Subjects |
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ACC201
Financial Accounting 1 Prerequisite: BUS103 |
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ACC202
Accounting Information Systems Prerequisite: Nil |
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ACC203
Financial Accounting 2 Prerequisite: ACC201 |
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ACC204
Corporations Law Prerequisite: BUS107 |
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ACC205
Management Accounting 1 Prerequisite: BUS103 |
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FIN201
Financial Institutions and Markets Prerequisite: Nil |
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FIN202
Real-world Economics Prerequisite: BUS104 or BUS114 |
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FIN203
Corporate Finance Prerequisite: BUS108 or BUS109 |
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HAT201
Introduction to Hospitality and Tourism Prerequisite: BUS101 |
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HAT203
Hospitality and Tourism Management Prerequisite: BUS101 |
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HAT205
Gaming and Entertainment Management Prerequisite: BUS101 |
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HRM201
Human Resource Management Prerequisite: Nil |
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MAN201
Organisational Behaviour Prerequisite: BUS102 |
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MAN202
Business Ethics Prerequisite: BUS102 |
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BUS201
Skills for Workplace Success Prerequisite: Nil |
Code |
Units |
Prerequisite |
More information |
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Core Subjects |
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Code |
More information |
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Core Subjects |
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MKT301
Consumer Behaviour Prerequisite: BUS106 |
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MKT302
Digital Marketing Prerequisite: BUS106 |
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MKT303
International Marketing Prerequisite: BUS106 |
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MKT304
Strategic Marketing Prerequisite: BUS106 |
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Elective Subjects |
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ACC301
Accounting Theory and Contemporary Issues Prerequisite: Nil |
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ACC302
Auditing and Assurance Prerequisite: ACC201 |
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ACC303
Company Accounting Prerequisite: ACC203 |
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ACC304
Taxation Prerequisite: Nil |
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ACC305
Management Accounting 2 Prerequisite: Nil |
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HAT301
Attraction and Event Management Prerequisite: BUS101 |
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HAT302
Food and Beverage Management Prerequisite: BUS101 |
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HAT303
Accommodation Management Prerequisite: BUS101 |
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HAT304
Emerging Issues in Hospitality and Tourism Prerequisite: BUS101 |
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HRM302
Managing Change Prerequisite: Nil |
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MAN302
Strategic Management Prerequisite: BUS102 |
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MAN303
Innovation and Entrepreneurship Prerequisite: BUS102 |
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MAN304
Issues in International Business Prerequisite: BUS101 |
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BUS307
Internship 1 Prerequisite: BUS201 |
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BUS308
Internship 2 Prerequisite: BUS307 |
Code |
Units |
Prerequisite |
More information |
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Core Subjects |
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Entry requirements
All students applying to study at Kaplan Business School must satisfy the entry requirements for the desired course.
International entry requirements >
Recognition of prior learning (RPL)
Students may be eligible for credit for academic work previously completed and should apply to the School for this to be recognised as an exemption from individual subjects of study.
Recognition of prior learning form (PDF) >
Download the Admissions Information for Bachelor of Business (Marketing)

> Public relations
> Advertising
> Events management
> E-Commerce
> Digital marketing
Fees and scholarships
Find out more about tuition fees and other expenses for our undergraduate and postgraduate courses.
There are also scholarships you may be eligible for to help support your study and living costs.
How to apply
STEP 1
Complete the application form online by visiting the Apply page. Enrolment terms and conditions apply.STEP 2
Provide certified* copies of your:
- Passport
- High school certificates and transcripts
- English proficiency documents e.g. IELTS test certificate or equivalent (if applicable)
- Degree completion certificate and transcripts (if applicable)
- Work experience details (if applicable)
* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.
STEP 3
We will notify you after receiving your application whether you have been accepted or not. If accepted, you will receive an Offer of Admission to study.STEP 4
To proceed with your enrolment, you will need to sign and return the Acceptance of Offer form and pay the fees as specified in the Offer of Admission.STEP 5
Once you receive your electronic Confirmation of Enrolment (eCoE) from us you can proceed to apply for an Australian student visa.STEP 1
Complete the application form online by visiting the Apply page. Enrolment terms and conditions apply.STEP 2
Provide certified* copies of your:
- Passport or birth certificate and photo ID (licence)
- High school certificates and transcripts
- Degree completion certificate and transcripts (if applicable)
- Work experience details (if applicable)
* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.