Bachelor of Business (Marketing)
Typical Duration / Standard Study Option 3 years/ 24 subjects/ 9 trimesters
Structure / 24 subjects: 15 core + 9 electives
CAREER OUTCOMES / Public relations / Advertising / Events management / E-Commerce / Digital marketing
START DATE / March, July, September + November
The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.
Adelaide / Brisbane / Melbourne / Sydney / Online
Perth (available from Trimester 2, 2022)
Course Learning Outcomes
Students enrolled in the Bachelor of Business (Marketing) at Kaplan Business School will learn how to:
- Use theoretical knowledge, technical competency and critical judgement to analyse marketing problems
- Demonstrate an understanding of sustainable, ethical and legal practices throughout the various marketing processes
- Source, analyse and synthesise a variety of data to support evidence-based marketing decisions
- Generate and effectively communicate innovative marketing solutions and ideas to solve business problems
All students applying to study at Kaplan Business School must satisfy the entry requirements for the desired course.
Recognition of prior learning (RPL)
Students may be eligible for credit for academic work previously completed and should apply to the School for this to be recognised as an exemption from individual subjects of study.
Download the Admissions Information for Bachelor of Business (Marketing)