The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.



Adelaide / Brisbane / Melbourne / Sydney / Perth

Course structure
Course Structure Diagram Bachelor of Business (Marketing)
Course subjects
Course Learning Outcomes

Students enrolled in the Bachelor of Business (Marketing) at Kaplan Business School will learn how to:

  • Use theoretical knowledge, technical competency and critical judgement to analyse marketing problems
  • Demonstrate an understanding of sustainable, ethical and legal practices throughout the various marketing processes
  • Source, analyse and synthesise a variety of data to support evidence-based marketing decisions
  • Generate and effectively communicate innovative marketing solutions and ideas to solve business problems

Entry requirements

All students applying to study at Kaplan Business School must satisfy the entry requirements for the desired course.

International entry requirements >

Domestic entry requirements >

Recognition of prior learning (RPL)

Students may be eligible for credit for academic work previously completed and should apply to the School for this to be recognised as an exemption from individual subjects of study.

Recognition of prior learning form (PDF) >

Download the Admissions Information for Bachelor of Business (Marketing)

Career Outcomes

Career Outcome Video Left Image
minh tuan hoang thomas testimonial video left

> Public relations

> Advertising

> Events management

> E-Commerce

> Digital marketing

Career Outcome Video Right Video
Testimonial - Minh Tuan Hoang (Thomas) - Bachelor of Business (Marketing)
Wed, 12/04/2019 - 23:03

Fees and scholarships

Find out more about tuition fees and other expenses for our undergraduate and postgraduate courses.

International fees >

Domestic fees >

There are also scholarships you may be eligible for to help support your study and living costs.

Scholarships >

How to apply

As an Australian citizen wanting to enrol in a Kaplan Business School course, you may be eligible for FEE-HELP. For further information visit www.studyassist.gov.au Apply Now