This subject introduces students to business analytics, emergingtechnologies andtheir application. The subject will examine broad range of business applications of analytics, including artificial intelligence. Students will consolidate their understanding through case studies and activities. Furthermore, students will learn about how good data management, analytics, security and ethical standards help a business function in a competitive way. It also aims to introduce students to software such as Microsoft Excel, along with demos in analytics software, thereby giving students an appreciation of how business software can be used to effectively analyse and present data in a business setting.