This subject introduces students to business analytics, emerging technologies and their application. The subject will examine the analytics lifecycle and business applications of analytics. Students will consolidate their understanding through performing basic analytics, reading case studies and doing activities. Furthermore, students will learn about how good data management, analytics, security and ethical standards help a business function in a competitive way. It also aims to introduce students to software such as Microsoft Excel and Tableau, in order to appreciate how analytics can be used to add insight to business problems.