This subject focuses on events as a primary consumer experience in the Hospitality and Tourism Industry. Students will explore the core principles and activities required to conduct sporting, cultural, business, and societal events. Students will gain an expert understanding of all event management aspects by focusing on the event life cycle concept. As a component of creating events, attraction design will also be covered in this subject. Students will engage in event project management by creating, planning, designing, and executing an event by concentrating on the operational considerations relating to human resource management, volunteering, financial management and risk assessment.