UNLOCK THE POWER OF DATA
In response to the increasing demand for employees who understand quantitative and qualitative methodologies, our holistic Business Analytics courses have been developed to provide the knowledge, understanding and technical skills required for students to excel in a career where data-driven decisions are a priority.
WHY STUDY BUSINESS ANALYTICS?
01. Data provides the key to success
The need for effective, efficient business analytics professionals is stronger than ever. Business Analytics professionals inform and drive successful organisational growth through their ability to recognise, interpret and apply evidence-based insight.
02. Make a real difference
Analytical expertise is no longer seen as a luxury, but as an essential part of business strategy. An effective Business Analyst can make a real difference to an organisation’s bottom line through the development and delivery of predictive modelling – the analysing of past data to predict how the organisation will perform in the future.
03. It’s not just technical skills
Business Analytics professionals who have a demonstrated breadth of soft skills, such as communication, collaboration, presentation and business leadership, are highly sought after. Our courses have a wholistic business focus and teach both the technical and soft skills required for success.
04. Key industry partnerships
In order to drive a strong connection with the sector and provide students with industry aligned benefits and opportunities, KBS has partnered with the Institute of Analytics Professionals of Australia (IAPA), the largest analytics community in Australia with over 8,000 professionals from across all industries.
Those who study business analytics enjoy a variety of career paths including:
SOCIAL MEDIA ANALYST
CAMPAIGN DATA ANALYST
BUSINESS INSIGHTS ADVISOR
ANALYTICS TEAM LEADER
MORE ON BUSINESS ANALYTICS
As businesses, governments and industry harness the power of data to shape their strategies, the business impact of the analytics professional is growing.
Technologies such as artificial intelligence and machine learning are beginning to influence the roles and responsibilities of data professionals.
It used to be that business intelligence and analytics tools would tell you what had happened, leaving analysts to look for the “why?”. The latest generation of tools goes one step further, using machine learning and automation to derive insights based on human decision processes.
In terms of telling a data story, automation is enabling software to begin to answer “Why?”. This lifts the analyst role, giving them more time to focus on the most valuable business question, the one that leads to innovation – “where to next?”.
It’s a shift that is already being felt at the Chief Data and Analytics Officer level. Rather than demonstrating coding or numerical expertise, these roles are being asked to demonstrate a range of skills and experience, including the ability to communicate the story behind the analytics.
This need to communicate has seen many organisations adopt Yellowfin so the insights and understanding from analytics can be easily shared across the organisation – and automatically updated as new data and insights are generated.
The biggest beneficiaries of this new analytics environment will likely be Millennials. Having lived their lives using and asking questions of technology, accessing information whenever they want, Millennials are spearheading the new generation of data professionals, taking the role of analyst out of the specialty back room and into the mainstream.
“We are collecting more and more data across more and more facets of our lives. The opportunity to make our lives better, more efficient and to create space for us to follow our passions – it all lies in the data. The social impact of data is unimaginable.”
Antony Ugoni, Director, Global Analytics and Artificial Intelligence, Seek