This subject introduces business analytics and focuses on the stages within the business analytics lifecycle. These steps include defining a business analytics problem, preparing data, then planning and building a data model. Once the data model is built, it is important to learn how to generate insights from the data model to assist with decision-making in business. We also explore the role of technology and software as business analytics tools. Career pathways (e.g., business analyst, data analyst, data scientist, cloud data architect, data governance officer, etc.) for analytics professionals, now and in the future, are discussed.