This subject provides students with strategies for using and transforming data to feed into decision making. Students will be introduced to the concept of evidence-based organisational change, and the role of business intelligence techniques in extracting and building that evidence. In particular, students will form and test hypotheses, apply forecasting methods, and use state-of-the-art software to visualise the results. Lastly, students will learn to anticipate the questions business leaders may pose to their analytics teams.