IT’S ART, IT’S SCIENCE, IT’S EVERYTHING!
Today’s increasingly globalised and technologically advanced society has called for a revolution in the way goods and services are sold. Global changes have introduced new supply chain issues to tackle, and that’s where marketing graduates shine. Marketing skills can take an individual far and wide, across countless industries and job roles, utilising various platforms to solve a myriad of problems.
WHY STUDY MARKETING
01. Sharpen Up
Customers are becoming increasingly tech-savvy and media-aware, so you’ll need to sharpen your own skills when thinking about developing marketing campaigns that work for your audience.
02. Make a real difference
Marketers’ expertise is no longer seen as a luxury, but as an essential part of business strategy. An effective marketing strategy can make a real difference to an organisation’s bottom line. Businesses and organisations of all shapes and sizes are turning to marketers.
03. Be Involved
Marketing activities support everything from the birth of an idea, through conceptualising a product, to persuading people to buy it. People working at the retail end are also involved in marketing, using their product knowledge to help consumers to make the best choices.
Those who study marketing enjoy a variety of career paths including