The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.
COURSE CRICOS CODE 087660M
AQF Level 7
SKILLS YOU’LL LEARN
01.Knowledge Demonstrate fundamental knowledge across a wide range of business disciplines.
02.Communication Explain the broad economic, social, regulatory and ethical environments in which businesses operate within our global economy
03.Application Apply knowledge from various business disciplines to formulate solutions to technical business problems
OUTCOMES & FUTURE STUDIES
CAREER OUTCOMES
Marketing graduates can take advantage of a diverse range of employment opportunities and career pathways within organisations of all sizes, in areas such as:
– public relations
– advertising
– events management
– e-commerce
– digital marketing
PATHWAY TO FURTHER STUDIES
Successful completion of the Bachelor of Business (Marketing) may qualify you for credit towards our range of Masters courses, or another course with an alternative higher education provider in Australia.
ADVERTISING
PR
MARKET RESEARCH
DIGITAL MARKETING
WHAT ARE OUR CURRENT AND PAST STUDENTS SAYING ABOUT US?
“I really enjoy the environment and the attention and support we receive from the lecturers – they are fantastic and really put in the time to help you.”
Nicholas Kontaxis Bachelor of Business
“KBS really put in a lot of effort to helping me! Even after I completed the Bachelor of Business, their Careers Central continued to help me by lessening the stress of job hunting, and they provided industry-perspective feedback on my portfolio!”
Eva Kaparti Bachelor of Business
KEY FACTS
INTAKES March, July, November
TYPICAL DURATION Standard study option 3 years/ 24 subjects/ 9 trimesters An accelerated study option is available depending on subject offerings.
This subject introduces students to the theories, models and practices that provide the foundation for understanding and improving the ways we communicate. The subject discusses the major methods of communication such as text, voice, and technology. It explores the characteristics of effective and ineffective communication. Students will be educated in the language and communication skills needed for professional and academic reading, writing, research and presentation skills.
C BUS102
Introduction to Management
Nil
BUS102 Introduction to Management
BUS102 Introduction to Management provides the management tools and theoretical concepts to analyse businesses in different industries, make decisions and justify these decisions with supporting evidence. This subject will enhance students’ appreciation of management both in theory and in practice and equip students with the language and skills to identify, define, analyse, and articulate good management practice in professional work contexts. The subject covers a wide spectrum of management knowledge, activities and decisions, related to management practice. Topics develop understanding of both the internal and external environments faced by managers in today’s organisations, as well as providing learning on both the technical and people management aspects of business.
C BUS103
Accounting for Managers
Nil
BUS103 Accounting for Managers
Accounting for Managers seeks to introduce students to a basic understanding of financial accounting and management accounting principles so that they are able to enter the workforce with confidence in their ability to work or to pursue further studies in business and/or accounting.
It introduces students to the world of financial and management accounting emphasising the practical and functional nature of business decisions, and explores the concepts of different business perspectives in terms of financial accounting, cost management accounting including budgeting, and investing in and financing a business.
C BUS114
Introduction to Economics
Nil
BUS114 Introduction to Economics
Designed for candidates in their first year of undergraduate study this unit acquaints students with the economic aspects of modern society, to familiarize them with techniques for the analysis of contemporary economic problems, and to develop in them an ability to exercise judgment of economic events. Students learn the principles of economics that enable them to understand economic events, analyse and explain the actions of economic agents, offer solutions to business problems grounded in economic knowledge, and demonstrate application to real-world events, scenarios and cases. This subject expands on essential micro and macroeconomic concepts, theories and their influence on governments, markets and everyday life including exploring scarcity, competition, welfare of society, demand and supply and international trade.
C BUS105
Introduction to Business Analytics
Nil
BUS105 Business Information Systems
This subject concentrates on the concepts of computer information systems, with an emphasis on the application of these issues to a business environment. Information Systems is the study of how computers are used in organisations, and the relationship between the hardware, software, data, networks and the people to the processes of inputting and processing data to gain meaningful and useful information to help a business function in a competitive way. This subject aims to introduce students to the concepts of information systems and the role they play in organisations. This includes the role that computers play in information systems and how data is managed to support the various activities of an organisation.
C BUS106
Marketing Principles
Nil
BUS106 Marketing Principles
Marketing Principles offers an overview and introduction into the field of marketing whilst putting the function of marketing into organisational context. It also informs the non-marketer how one might interact with marketing as an organizational member.
The subject aim is to enable students to become knowledgeable about the concepts which inform (and skilful in the use of) the practical tools employed by marketers to plan, implement and evaluate marketing decisions. The subject is based on both the theory and practice of marketing and through the use of lectures, tutorials and assessment tasks students will be encouraged to apply the theoretical learning to real world cases.
This subject focuses on the development of knowledge and skills in the following areas (and which also provide a foundation for more specialist marketing subjects at levels two and three):
Market planning and strategy in a competitive environment
Marketing research and information systems
Consumer behaviour
Segmentation, targeting and positioning
Business markets and buyer behaviour
Product decisions
Pricing decisions
Distribution decisions
Integrated marketing communications
The expanded marketing mix (services)
Aspects of digital marketing and social networks
C BUS107
Commercial Law
Nil
BUS107 Commercial Law
This subject covers a fundamental description of the Australian legal system and an in depth analysis of the legal regulation of businesses and business transactions. Topics covered include: legal rights and duties applicable to business structures such as companies and partnerships, in addition to laws that regulate commerce/business including tort, contract, consumer protection and restrictive trade practices.
C BUS109
Skills for Numerical Analysis
Nil
BUS109 Skills for Numerical Analysis
In the rapidly changing world of business professions and tertiary study, the ability to use, interpret and analyse data is integral to student and graduate success. Therefore, this subject is designed to give students the knowledge, skills and confidence to apply mathematical concepts to their numerically-based academic subjects as well as to their future professional careers. The course will use active learning within an interactive workshop structure to teach student basic numerical, problem-solving, mathematics notation and data interpretation skills and their applications to business problems. The workshops will be focused entirely on problem-based numerical tasks undertaken by students, with the support and guidance of a facilitator, ensuring that students gain knowledge and confidence through direct application of concepts. Also, in order to provide students with a hands-on appreciation of the applications of mathematic concepts to various disciplines and business problems, guided workshop problem solving will be supplemented with periodic Take Home Exercises which apply what is taught in class to real-world data and numerical information.
BUS104
Economics
Nil
BUS104 Economics
The aim of this subject is to provide students with the economic literacy skills that are required by professionals, especially those in business, management and commerce, by providing opportunities to develop an understanding of the key economic principles, theories, models and laws and to use them to solve common economic problems. The subject also aims to demonstrate how economic theories and concepts can be applied to real-world events and case studies.
BUS108
Quantitative Analysis
Nil
BUS108 Quantitative Analysis
The subject aims are to introduce students to a variety of statistical techniques and the basic quantitative methods used in business. Knowledge gained in this subject provides a solid foundation for future study in the field of business statistics and econometrics. The emphasis will be on the application of quantitative and statistical methods to solving practical problems.
Upon successful completion of this subject, Students should be able to identify and apply suitable statistical methodology for describing data and making inferences from those data. This subject introduces students to relevant software for statistical data analysis and emphasizes the role of computer software in application of statistical analysis.
BUS110
Skills for Advanced Business English
Nil
BUS110 Skills for Effective Communication
In this subject, students will receive instruction and practice in English grammar. Through the lens of Business English, students will engage in grammar instruction, communicative activities, listening and writing tasks, and self-study opportunities. These tasks will improve the students’ English ability, ensuring more successful study outcomes at an academic level.
BUS111
Skills for Academic Success
Nil
BUS111 Skills for Academic Success
This unit will provide students with competency in the key skills required to master learning in a tertiary education environment. These essential skills will empower students to succeed in all the future subjects of their degree and, most importantly, to meet the expectations of their future employers.
Students will learn how to locate, analyse, and select research-based information that is current, valid, logical and applicable. This will then generate an ability to synthesise research findings into a logical exposition supporting an assertion, which is then communicated and defended both orally and in writing.
MAN203 Logistics and Supply Chain Management addresses questions about logistics planning, transport modes selection, vehicle routing, inventory policies, purchasing quantity and timing, and storage selection. The key elements of business logistics covered in this subject include logistics planning and strategy, customer service, procurement, transport, inventory, warehousing, and handling. At the completion of this subject students should understand the importance of logistics and supply chain management in assisting other functional areas of any business organisation, such as marketing, production; and engineering, human resources and finance and accounting; especially for an organisation involved in manufacturing and distribution that are addressing strategic goals.
CMKT201
Integrated Marketing Communications
BUS106
MKT201 Integrated Marketing Communications
MKT201 Integrated Marketing Communications is designed to inform students further about the marketing communication process and the role and importance of communication as a vital element of the marketing mix. In doing this, the subject introduces major concepts in integrated marketing communications (IMC). The aim of this subject is for students to develop skills and practical knowledge in selecting and integrating communication strategies as part of the broader marketing mix development.
This subject focuses on the development of knowledge and skills in the following areas:
Advertising design: theoretical frameworks and types of appeals
Advertising design: message strategies and executional frameworks
IMC media tools
Traditional media channels
Digital marketing
Alternative marketing
IMC promotional tools
Database and direct response marketing and personal selling
Sales promotions
Public relations and sponsorship programs
Regulations and ethical concerns
Evaluating an integrated marketing program
CMKT202
Marketing Research Essentials
BUS106
MKT202 Marketing Research Essentials
Marketing research is most often the first step in the marketing process and so a thorough comprehension of (and an ability to apply) marketing research is vital for today’s marketers and marketing managers. MKT202 Marketing Research Essentials provides an introduction to the concepts and skills necessary to successfully undertake research to better understand customers, potential customers and the marketplace. Importantly, MKT202 Marketing Research Essentials, also introduces students to the growth of on-line data collection methods and other aspects of digital marketing research.
This subject focuses on the development of knowledge and skills in the following areas:
The role of marketing research in the organization
The importance of problem definition and the different approaches to the research process
The usefulness of secondary data
The differences between qualitative and quantitative approaches
The growing importance of on-line and other digital marketing research
The range of primary data collection methods
The requirements and methods of sampling
Methods of data analysis
Approaches to communicating the results of marketing research
The ethics of marketing research
C MKT203
Services Marketing
BUS106
MKT203 Services Marketing
In this subject, students examine consumer decision-making and other aspects of marketing in relation to the service context. It explores the important role that marketing activity plays in aligning the ‘service expectation’ with the ‘service experience’ of the consumer in service-based industries.
Services Marketing builds on the foundation laid by the first-year subject ‘Marketing Principles’ and extends the concepts that were introduced there to take account of the service environment and it achieves this mainly through the development of the ‘services marketing mix’.
This subject focuses on the development of knowledge and skills in the following areas:
Customer decision-making and service interactions
Market segmentation and service positioning
Managing the service encounter
Service development and delivery
Pricing the service
Self-service technology
Integrated marketing communications for services
Managing productive capacity and customer demand
Customer satisfaction and service quality
ACC201
Financial Accounting 1
BUS103
ACC201 Financial Accounting 1
This subject introduces students to a basic understanding of financial accounting concepts. Students can go on to utilise these skills in the workforce at a very basic level or pursue further studies within accounting. It introduces the users of accounting information and the nature of business transactions, emphasizing the practical approach to record-keeping and the preparation of financial statements.
One of the aims of this subject is to introduce students to double entry accounting including GST. This subject is intended to provide students with a basic introduction to financial recording and reporting.
ACC202
Accounting Information Systems
Nil
ACC202 Accounting Information Systems
This subject introduces students to the use and management of information systems and technologies in modern accountancy. Accounting information systems use information technology and traditional accounting controls and methods to collect and process information relating to organisational business transactions. This information becomes the basis upon which effective business decisions are made.
The subject focuses on business processes and transaction cycles, as well as systems mapping; internal control systems; database concepts; enterprise information systems; and the increasing use of e-commerce.
ACC203
Financial Accounting 2
ACC201
ACC203 Financial Accounting 2
This subject aims to provide students with an understanding of the regulation of financial reporting by Australian entities, an understanding of the conceptual framework for financial accounting and reporting and a background in the requirements of key financial accounting standards which affect financial reporting by Australian business entities. The main aim of the subject is to enable students to identify, understand and apply accounting principles and standards to a variety of practical situations.
ACC204
Corporations Law
BUS107
ACC204 Corporations Law
In this subject, students will study the complex legal system that governs Australian companies and its commercial transactions and relationships.
One of the aims of this subject is to introduce students to the legal regulation of Australian companies. The subject is intended to provide students with a very basic introduction to the operation of the Corporations Act 2001 (Cth) and its application to various types of companies, commercial transactions and relationships with both internal management and company outsiders.
This subject commences with a basic introduction to Australian company law, followed by studies on the corporation’s pre-registration and post-registration obligations. Additionally, the subject provides students with an in-depth understanding of the legal obligations of internal management, particularly directors, company secretaries and other senior employees. The subject concludes with the study of more specialised areas such as takeovers, the financial services market and corporate insolvency.
Throughout this subject, the relationship between the law and the corporation is explored through relevant provisions of the Corporations Act and applicable case law.
ACC205
Management Accounting 1
ACC201
ACC205 Management Accounting 1
This subject provides students with an up-to-date approach to management accounting using contemporary techniques that address the changing issues in a business. It provides an overview of the business environment in relation to costs in an organisation and the management of same, and covers businesses in the production or manufacturing sector, the retail sector and the service sector. It demonstrates the importance of a management accounting information system in all types of organisations, as the information provided by it assists managers in decision making, planning and control.
The main aim of this subject is to introduce students to a solid understanding of the fundamentals of cost and management accounting principles upon which they can build in the future, and to provide them with the tools needed to analyse the impact of choices that are made in the design, implementation and operation of management accounting systems.
FIN201
Financial Institutions and Markets
Nil
FIN201 Financial Institutions and Markets
This subject has been specifically developed for students who are studying financial institutions and markets as part of a business degree and is an introduction to the principles, structure, functions and operations of a modern financial system from an Australian perspective. This subject explains how lenders, financial institutions, products, markets, regulation and sophisticated technology-based information systems, all combine to form the Australian and International financial systems. The focus of the subject is to learn and to apply financial tools to address ‘real-life’, applied financial trading problems, and to appreciate how the complex multi-national financial system operates. The subject is also concerned with valuation of financial assets, securities and derivative products. Finally, students will learn about financial crises in the recent past and how these have affected the stability of the financial system.
FIN202
Real-world Economics
BUS104 or BUS114
FIN202 Real-world Economics
The aim of this subject is to introduce students to economic theories, which will be relevant to understanding micro and macroeconomic events throughout their business careers. The subject demonstrates how economic theory can be used to explain and analyse current real-world scenarios. Economic concepts explored in this subject are very pertinent in business environments and include government intervention in markets, public goods, efficiency and equity and trade economics. It also considers theories relevant to macroeconomic policy to do with balance of payments, trade relations and developing economies. The subject is structured to accommodate student interests, as the assessments provide a choice of assignment topics. The subject concludes with a case study relating to the Global Financial Crisis and developing economies, which applies economic theory to addressing real-life questions about the sources of future economic growth and prosperity in a post-GFC world.
FIN203
Corporate Finance
BUS108
FIN203 Corporate Finance
This subject seeks to equip students with a fundamental understanding of the concepts and principles of corporate finance. Throughout the subject the emphasis will be on two main areas: learning conceptual knowledge through theory and problem solving, and critical thinking through the application of theory to real-life scenarios and class discussions. Some topics covered include working capital management, time value of money, risk return analysis, capital budgeting, capital structure and dividend policy.
The primary objective of this subject is not for students to become finance managers but rather to gain the essential skills and understanding of the role of finance in an organisation and in particular, the methods used by corporations for maximization of value of the firm and its assets through investment, financing and dividend policy decisions.
FIN204
Applied Investment Management
Co-Req FIN203
FIN204 Applied Investment Management
This subject is an introduction to investment management in the current context of a financial system rocked by a financial crises and systemic risk. The subject involves a comprehensive study of the valuation of fixed income and equity securities through considering theoretical models and their application to real-life case studies. Students will develop excel spreadsheet modelling skills over the course of the topic and grapple with the practical difficulties in applying finance theory to real-life valuation problems. The subject builds on previous finance subjects and is designed to prepare students for future studies in portfolio and funds management
HAT201
Introduction to Hospitality and Tourism
BUS101
HAT201 Introduction to Hospitality and Tourism
This subject provides an in-depth examination of the structure and dynamics of Hospitality and Tourism markets. Domestic and international trends are considered with an emphasis on the Hospitality & Tourism markets in Australia. The structure and relationships of the market are looked at in a holistic manner in order to provide a basis for understanding the dynamic variations of the market. Students will apply Hospitality & Tourism trend models to analyse the impact it has on domestic business situations.
HAT202
The Hospitality and Tourism Market
BUS101
HAT202 The Hospitality and Tourism Market
This subject examines the key ‘operational’ aspects of hospitality and tourism management: namely, the process of procuring, preparing, and serving food and beverages in a commercial environment, the management and provision of accommodation and associated services, and the effective financial management of each of these areas. It explores the operational constraints on hospitality systems, with an emphasis on hygiene management, quality control, and menu planning. It considers the role of management systems and processes and how organisations monitor performance and maintain financial control of the overall process.
HAT203
Hospitality and Tourism Management
BUS101
HAT203 Hospitality and Tourism Management
In this subject, students examine consumer behavior in relation to the service context, and explore the important role that marketing activity plays in aligning the “service expectation” with the “service experience” of the consumer in service-based industries. The subject builds upon the foundation laid in the earlier subject “Introduction to Marketing” but extends the concepts that were introduced there to take account of the service environment by examining the seven ‘P’s’ of services marketing.
HRM201
Human Resource Management
Nil
HRM201 Human Resource Management
This subject concentrates on the management of human resources in the external and internal organisation context. It focuses on the contribution of HRM to competitive advantage via an analysis of HR planning, job design, staffing, reward systems, staff development, and HRM auditing. The relationship between the legal, ethical and industrial relations issues and HRM is also explored.
MAN201
Organisational Behaviour
BUS102
MAN201 Organisational Behaviour
MAN201 Organisational Behaviour introduces students to the fundamentals of organisational behaviour and its relevance to twenty first century business operations. It begins with a general introduction to human behaviour in the workplace and discusses the evolution of and trends in organisational behaviour. It examines organisational behaviour from three perspectives: the individual, the team and the organisation. It discusses factors influencing individual behaviour in organisations, such as personality, values, perception, attribution, attitudes, emotions, stress, ability, and motivation. It investigates behaviour in groups and teams, such as communication, power and influence and leadership. It concludes with an examination of organisational structure, organisational culture and the management of change.
MAN202
Business Ethics
BUS102
MAN202 Business Ethics
MAN202 Business Ethics considers business ethics to be concerned with the moral conduct of businesses. In this sense, businesses are seen as entities comprising people and their activities arranged through hierarchical systems of functionally defined positions that are designed to achieve particular goals. Whilst introducing students to theories of ethics, this subject also seeks to engage the student in the practical aspects of business ethics. This is done through lectures, tutorial discussions and case studies. From these it will be seen that rules of proper conduct that are utilized in everyday life do not always resolve business questions, and problems arise when ethical considerations conflict with practical business concerns.
BUS201
Skills for Workplace Success
Nil
BUS201 Skills for Workplace Success
This subject aims to prepare students to enter the workplace with a deeper understanding of workplace contexts, cultures, recruitment practices and expectations of professionals across a range of industries. Students will be provided with a systematic approach to developing a strategy for entry into the employment marketplace. In particular, attention is focused on understanding the needs of employers and on communicating with them to secure a job. Students will also focus on understanding and developing skills to assist them as employees in the workplace and in cultivating their career path for the future. This subject directly prepares students for their internship in the following trimester.
For marketers, understanding how buyers and consumers behave is an integral part of correctly identifying their real needs, and also of understanding how the seller and the buyer can engage effectively. MKT301 Consumer Behaviour examines the behaviour of consumers from both psychological and sociological perspectives, enabling marketing managers to critically analyse their strategies. Buyers of all types go through complex decision-making processes before they commit themselves to a purchase or consume a product or service. Therefore, this subject investigates buyer decision-making processes and the internal and external influences on the purchasing and consumption process.
This subject focuses on the development of knowledge and skills in the following areas:
Market segmentation: segmenting, targeting and positioning for diverse consumer markets
Consumer needs and motivation
Personality and self-concept
Consumer perception, attitudes, learning and involvement
Social, family and class influences on consumer behaviour
The influence of culture, subcultures and cross-cultures on consumer behaviour
Consumer decision-making
Consumer influence and the diffusion of innovations
Public policy and consumer protection
CMKT302
Digital Marketing
BUS106
MKT302 Digital Marketing
The past decade has seen increasing rates of technological change that has transformed consumers’ lives and the explosion of digital channels is causing accepted marketing wisdom to be challenged; media-centricity is giving way to consumer control enabled by digital means. MKT302 Digital Marketing provides an introduction to the concepts and skills necessary to compete successfully in today’s digitally-empowered markets.
This subject focuses on the development of knowledge and skills in the following areas:
The evolution and role of digital marketing; the move from media-centric to consumer-control
The components (platforms, media, channels, tools, services and applications) and process options of digital marketing
How digital provides real-time contact points for customer dialogue and interaction
Digital techniques for augmenting the customer experience and the importance of post-purchase engagement for peer-to-peer recommendations
The use of big data and the efforts made to establish relevant marketing metrics
The ethics of digital marketing
CMKT303
International Marketing
BUS106
MKT303 International Marketing
Given the now complex and increasingly dynamic nature of international trade and whilst grounded in strong theoretical and conceptual foundations, MKT303 International Marketing provides contemporary ‘real-world’ examples of both small-to-medium size enterprises (SMEs) and multinational companies (MNCs) and their international marketing efforts. Attention is given also to the scale of international marketing – it considers those entities based locally and engaged in simple exporting and importing on a regional basis as well as companies that are committed to foreign direct investment and those whose reach is global.
This subject focuses on the development of knowledge and skills in the following areas:
The external environments and structure of international marketing
The cultural environments of international marketing
Understanding customers internationally International marketing research and country risk
Segmenting and positioning internationally
International market selection and entry strategies
Developing new goods and services for international markets
International marketing communication
Logistics, sourcing and distribution
Export and import management
International pricing
Current trends in international marketing
CMKT304
Strategic Marketing (Capstone)
BUS106
MKT304 Strategic Marketing
MKT304 is the capstone subject for the Bachelor of Business (Marketing): the culmination of an undergraduate’s marketing studies. This subject locates marketing within a strategic context by introducing a range of analytical models and techniques to be applied to situational analysis, formulating marketing strategies and their planned implementation to produce superior marketing performance. Strategic Marketing focuses on the development of knowledge and skills in the following areas:
Marketing’s strategic role, levels of strategy
Strategic Analysis and Situational Awareness
Strategic direction, missions and objectives
Macro-environmental analysis
Market, competitor and customer analysis
Internal analysis, resources and capabilities
Strategy Formation
Strategy choices
Strategic management of the marketing mix
Portfolio approaches
Modelling approaches
Criteria for choosing strategies
Strategy Implementation
Harnessing the organization: cooperation and communication
Control, feedback and correction
The ethics of social marketing
ACC301
Accounting Theory and Continuing Issues
Nil
ACC301 Accounting Theory and Continuing Issues
This subject examines the nature of financial accounting theory, its construction and application to accounting regulation. It examines the conceptual framework of accounting, measurement theory and accounting measurement systems and provides students with an understanding of the regulatory and reporting environment in Australia. In relation to accounting and research this subject explores such areas as positive accounting theory, capital market research and behavioural research. International accounting and harmonisation, challenges or standard setters and emerging issues are explored in the contemporary issues part of the subject.
ACC302
Auditing and Assurance
ACC203
ACC302 Auditing and Assurance
This subject examines the practice and scope of auditing and assurance services and provides an overview of the auditing process as practiced in Australia. It covers the auditing of general purpose financial statements, demonstrates the relationship between auditing, accounting and organisational internal control systems, and identifies the special challenges for auditing and assurance in the present environment, including the clarity standards.
The subject also considers the shift from traditional auditing services in which a high level of assurance is provided to the demand for assurance of products other than the financial report. It gives an introduction into internal auditing and public sector auditing, and introduces the student to professional and ethical standards.
ACC303
Company Accounting
ACC203
ACC303 Company Accounting
The main focus of this subject is to provide students with an understanding of the accounting and reporting issues that pertain to the corporate form of entities operating within the Australian accounting framework, using the Australian Accounting Standards. This includes an in-depth study of the requirements of the preparation of financial statements for a group of companies operating under common control and continues on to examine accounting issues relating to foreign operations and other types of investments such as investments in associate companies. Corporate governance concepts and accounting for company liquidation, the issue of shares and debentures, and accounting for foreign currency transactions are also covered in this subject.
ACC304
Taxation Law
Nil
ACC304 Taxation Law
This subject introduces students to the basic concepts of taxation law in Australia, and covers the fundamentals of the taxation system and its administration. It includes an understanding of compliance with statutory and professional requirements and its application to current issues and covers the taxation laws relating to income tax, capital gains tax, fringe benefits tax and goods and services tax in Australia.
ACC305
Management Accounting 2
ACC205
ACC305 Management Accounting 2
This subject builds on the material covered in Management Accounting 1. It explores some contemporary topics and issues in management accounting and provides students with an up to date approach to strategic management accounting. Contemporary techniques are used to address some of the changing issues within the discipline.
At present, management accounting finds itself in a period of change. While some businesses continue to use conventional methods others are increasingly adopting strategically oriented performance measurement and cost analysis methods. This subject considers the skills and competencies that management accountants need to develop to take advantage of the benefits flowing from these new techniques and systems.
A major objective of this subject is to develop the analytical and logical reasoning skills of students so that they can build on the understanding of cost and management accounting that they have already developed. This will provide students with the skills needed to make choices in the design, implementation and operation of management accounting systems. Students will need to have a sound knowledge of basic cost and management accounting techniques and a reasonable level of computer literacy.
FIN301
Portfolio and Fund Management
FIN203
FIN301 Portfolio and Fund Management
This subject builds on FIN301 and introduces students to portfolio management theory and asset allocation strategies. The subject also explores the performance of active and passive investment strategies and hedge funds. Applied case studies to do with portfolio design, asset allocation and fund performance are incorporated into the subject structure and assignments and will be viewed through the lens of portfolio, capital asset pricing and arbitrage and efficient market hypothesis theories. These theories are considered using a critical approach and their applicability to real-life portfolio management and construction is explored. The subject also reflects on the applicability of GIPS (Global Investment Performance Standards) to portfolio management to prepare students for the CFA.
FIN302
Derivatives and Risk Management
FIN203
FIN302 Derivatives and Risk Management
This subject will consider the operation and function of derivative markets. The subject defines, in a real-life context, the function of derivative securities such as options, forwards and futures as well as examining swaps. Theories used to price options are explored and applied to real-life case studies and the sensitivity of prices to different factors are measured and calculated. Students are built up to understanding the construction of different hedging and risk management strategies involving derivatives and taught the theory behind these constructs. At the conclusion of the subject students should be able to price options and other derivative securities using live market data and understand strategies used to profit from price movements and to hedge against risks.
FIN303
Multinational Business Finance and International Trade
FIN203
FIN303 Multinational Business Finance and International Trade
This subject focuses on the operation of multinational corporations in a global financial environment. The unique challenges facing multinational institutions are intimately linked with the theories and concepts of international finance. This subject aims to teach students how to apply theory in addressing international finance challenges. The subject explores exchange rate theory and what risks it creates for multinational firms, as well as other transaction and operating risks and their management. International financing, portfolio management and securities will also be covered Students will build on theoretical and excel modelling skills gained in earlier finance subjects to develop their problem solving skills in an international context. The subject will also introduce theories of corporate governance in a multinational context.
FIN304
Applied Corporate Strategies
FIN203
FIN304 Applied Corporate Strategy
This subject focuses on corporate strategy decisions relating to capital budgeting, financing, corporate governance, ethics and mergers and acquisitions. Students will apply theory learned in previous subjects and their own judgement to corporate decision-making in a collaborative context. Students will also apply modelling excel spreadsheet skills to evaluate real-life problems. The assessments will testify to a student’s ability to apply financial concepts, terms and models to company decisions and will come in the form of an individual modelling assignment and a group presentation on a financial analysis brief submitted by a fictional company. Students’ ability to problem solve and present their solution in a professional and easy-to-understand manner to a panel of lecturers and/or industry professionals will determine whether they have gained sufficient skills to commence working in the financial industry or pursue further study.
HAT301
Attraction and Event Management
BUS101
HAT301 Attraction and Event Management
The nature and management of attractions and events are the focus areas for this subject. The nature of attractions as the primary consumer experience in the Hospitality and Tourism industry is introduced and ‘events’ are placed within this context. The concept of an event lifecycle is used to examine the activities involved in event development and realisation, and the role of project management in effective event management is addressed. A range of event types is examined.
HAT302
Food and Beverage Management
BUS101
HAT302 Food and Beverage Management
This subject explores the key ‘operational’ aspects of food and beverage management namely, the process of procuring, preparing, and serving food and beverages in a commercial environment and the effective financial management of each of these areas. Students should develop a comprehensive understanding of the principles and practices of restaurant management from this subject. They should also develop an appreciation of the principles and techniques of food and beverage production from a management perspective. Students will also gain firsthand experience of a food production kitchen and a bar environment. It examines the operational constraints on hospitality systems, with an emphasis on food safety management, quality control, and menu planning. It considers the role of management systems and processes and how organisations monitor performance and maintain control of the overall process.
HAT303
Accommodation Management
BUS101
HAT303 Accommodation Management
This subject explores the key ‘operational’ aspects of accommodation management: namely, the management and provision of accommodation and associated services, and the effective financial management of each of these areas. Students should gain a comprehensive understanding of: the planning, management and operational requirements of accommodation complexes; the hotel front office guest cycle (from check in to check out); room rate determination methodologies; hotel feasibility studies; hotel and motel room design; strategic planning concepts; environmental analysis; strategic choice; implementing strategy; and planning in turbulent environments. It examines the operational constraints on hospitality systems, with an emphasis on customer service and quality control. It considers the role of management systems and processes and how organisations monitor performance and maintain financial control of the overall process.
HAT304
Emerging Issues in Hospitality and Tourism
BUS101
HAT304 Emerging issues in Hospitality and Tourism
In this subject, students have the opportunity to explore, at some depth, topics of their own choosing within the areas of ‘Hospitality’ and ‘Tourism’. The subject encourages students to identify issues and innovations that are promoting change in the current business practices of hospitality and tourism activity, to undertake an in-depth systematic examination of the issues, and to report their findings in an effective but rigorous manner.
HRM302
Managing Change
Nil
HRM302 Managing Change
This subject introduces a range of change models, and recent developments in change theory and research. It will develop the student’s ability to manage both planned and unplanned change. It deals with change as a process and examines a range of strategies managers can use to successfully manage change. The course focuses on the skills needed to manage transitions and the psychological, structural and cultural issues people face when dealing with change.
HRM304
Coaching and Mentoring
Nil
HRM304 Coaching and Mentoring
The focus of this subject is on the role that learning conversations, coaching and mentoring can play in professional development. Various models and perspectives on coaching and mentoring will be explored as well as the development of listening and reflection skills. Students will further explore action research as a means of providing feedback on the various models of coaching and mentoring.
MAN302
Strategic Management
Nil
MAN302 Strategic Management
MAN302 Strategic Business Management is a subject that teaches students the process by which a business manages the formulation and implementation of its strategy. The purpose of this subject is to introduce the concept of strategic management and the framework. The key focus is to introduce strategy with the three major themes:
dynamic nature of business and industries
strategy formulation and implementation have an inextricable connection
strategic leadership.
A business’s performance is directly related to the quality of its strategy and its competency in implementing it.
MAN303
Innovation and Entrepreneurship
Nil
MAN303 Entrepreneurship and Innovation
MAN303 Entrepreneurship and Innovation provides an introduction to the concepts and skills necessary to successfully develop and commercialise new products and services. This subject will teach students the skills to analyse business opportunities, and articulate them as a compelling business description, and pitch to an audience of investors, customers, or business partners. On completion of Entrepreneurship and Innovation students will:
understand how organisational vision, change and structures determine the dynamics of innovative companies, new or established;
understand the process of bringing “newness” into an organisation through internal innovation and/or through external strategic alliances;
appreciate the complexities involved in managing the often-competing priorities and resources within a growing businesses;
understand the importance of keeping abreast of new opportunities for technological support/ systems / processes in the business;
recognise the opportunities that arise from a global perspective.
MAN304
Issues in International Business
Nil
MAN304 Issues in International Business
MAN304 Issues in International Business introduces students to international business and the issues involved in globalisation. It facilitates students’ discussion of the trade and investment environment in which international business occurs and focuses on how national differences in political economy and culture influence global trade. Issues in International Business examines the global monetary system in which international business transactions are conducted, the strategies and structures that businesses adopt to compete in the international marketplace and operational aspects of international business, such as exporting and importing, manufacturing, marketing, human resource management, accounting and financial management.
BUS307
Internship 1
BUS201
BUS307 Internship 1
This Internship subject provides an opportunity for students to gain real world experience in the workplace. It involves completion of a set of activities under the guidance and supervision of: an academic supervisor at Kaplan Business School and an industry mentor from the partner organisation. By working with professionals, students will be able to acquire skills that will help prepare them for the transition from study to the work place. The students will apply knowledge and skills gained throughout their studies and develop a practical understanding of the industry and profession.
BUS308
Internship 2
BUS307
BUS308 Internship 2
This Internship subject provides an opportunity for students to build on the real world experience gained in Internship 1 and broaden their understanding of the discipline and the workforce. The students will apply knowledge and skills gained throughout their studies and develop a practical understanding of the industry and profession.
Students should review individual subject information for specific assessment details as assessment methods may vary.
RECOGNITION OF PRIOR LEARNING
Students may be eligible for credit for academic work previously completed and should apply to the School for this to be recognised as an exemption from individual subjects of study.
Follow the link below if you are a citizen or resident of a country other than Australia and would like to know more about the fees and prerequisites for this course.