undergraduate courses

BACHELOR OF BUSINESS (MARKETING)

The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.

 

COURSE CRICOS CODE 087660M

AQF Level 7

SKILLS YOU’LL LEARN

01. Knowledge
Demonstrate fundamental knowledge across a wide range of business disciplines.

02. Communication
Explain the broad economic, social, regulatory and ethical environments in which businesses operate within our global economy

03. Application
Apply knowledge from various business disciplines to formulate solutions to technical business problems

OUTCOMES & FUTURE STUDIES

CAREER OUTCOMES

Marketing graduates can take advantage of a diverse range of employment opportunities and career pathways within organisations of all sizes, in areas such as:

– public relations
– advertising
– events management
– e-commerce
– digital marketing

PATHWAY TO FURTHER STUDIES

Successful completion of the Bachelor of Business (Marketing) may qualify you for credit towards our range of Masters courses, or another course with an alternative higher education provider in Australia.

ADVERTISING
PR
MARKET RESEARCH
DIGITAL MARKETING

WHAT ARE OUR CURRENT AND PAST STUDENTS SAYING ABOUT US?

KEY FACTS

INTAKES
March, July, November

TYPICAL DURATION
Standard study option
3 years/ 24 subjects/ 9 trimesters
An accelerated study option is available
depending on subject offerings.

MODE
On campus, full-time or part-time

STRUCTURE
24 subjects: 16 core + 8 electives

ENTRY REQUIREMENTS
Please click for international or domestic entry requirements

Download the Admissions Information for Bachelor of Business (Marketing)

FEES
Please click whether you are an international or domestic student to view the relevant schedule.

COURSE SUBJECTS

Yr 1

Level 100

8 subjects = 8 core

Yr 2

Level 200

8 subjects = 4 core

Level 200

+ 2 electives

Any level

+ 2 electives

Yr 3

Level 300

8 subjects = 4 core

Level 300

+ 2 electives

Any level

+ 2 electives

CODEUNITSPREREQUISITE
C = Core Units
C BUS101Business CommunicationNil
C BUS102Introduction to ManagementNil
C BUS103Accounting for ManagersNil
C BUS114Introduction to EconomicsNil
C BUS105Introduction to Business AnalyticsNil
C BUS106Marketing PrinciplesNil
C BUS107Commercial LawNil
C BUS109Skills for Numerical AnalysisNil
BUS104EconomicsNil
BUS108Quantitative AnalysisNil
BUS110Skills for Advanced Business EnglishNil
BUS111Skills for Academic SuccessNil

CODESUBJECTPREREQUISITE
C = Core Subjects
CMAN203Logistics and Supply Chain ManagementBUS102
CMKT201Integrated Marketing CommunicationsBUS106
CMKT202Marketing Research EssentialsBUS106
C MKT203Services MarketingBUS106
ACC201Financial Accounting 1BUS103
ACC202Accounting Information SystemsNil
ACC203Financial Accounting 2ACC201
ACC204Corporations LawBUS107
ACC205Management Accounting 1ACC201
FIN201Financial Institutions and MarketsNil
FIN202Real-world EconomicsBUS104 or BUS114
FIN203Corporate FinanceBUS108
FIN204Applied Investment ManagementCo-Req FIN203
HAT201Introduction to Hospitality and TourismBUS101
HAT202The Hospitality and Tourism MarketBUS101
HAT203Hospitality and Tourism ManagementBUS101
HRM201Human Resource ManagementNil
MAN201Organisational BehaviourBUS102
MAN202Business EthicsBUS102
BUS201Skills for Workplace SuccessNil

CODESUBJECTPREREQUISITE
C = Core Subjects
CMKT301Consumer BehaviourBUS106
CMKT302Digital MarketingBUS106
CMKT303International MarketingBUS106
CMKT304Strategic Marketing (Capstone)BUS106
ACC301Accounting Theory and Continuing IssuesNil
ACC302Auditing and AssuranceACC203
ACC303Company AccountingACC203
ACC304Taxation LawNil
ACC305Management Accounting 2ACC205
FIN301Portfolio and Fund ManagementFIN203
FIN302Derivatives and Risk ManagementFIN203
FIN303Multinational Business Finance and International TradeFIN203
FIN304Applied Corporate StrategiesFIN203
HAT301Attraction and Event ManagementBUS101
HAT302Food and Beverage ManagementBUS101
HAT303Accommodation ManagementBUS101
HAT304Emerging Issues in Hospitality and TourismBUS101
HRM302Managing ChangeNil
HRM304Coaching and MentoringNil
MAN302Strategic ManagementNil
MAN303Innovation and EntrepreneurshipNil
MAN304Issues in International BusinessNil
BUS307Internship 1BUS201
BUS308Internship 2BUS307

Students should review individual subject information for specific assessment details as assessment methods may vary.

RECOGNITION OF PRIOR LEARNING

Students may be eligible for credit for academic work previously completed and should apply to the School for this to be recognised as an exemption from individual subjects of study.

FEES & PREREQUISITES

DOMESTIC STUDENTS

Follow the link below if you are an Australian citizen or resident and would like to know more about the fees and prerequisites for this course.

INTERNATIONAL STUDENTS

Follow the link below if you are a citizen or resident of a country other than Australia and would like to know more about the fees and prerequisites for this course.