This subject combines basic programming skills with AI (Artificial Intelligence) applied to real-world business data. The subject will therefore cover the fundamentals of programming which will allow students to source, store and prepare data for AI applications. These applications will in turn process data to uncover business insights of strategic value to organisations. To this end, the second half of the subject will be exclusively concerned with how AI applications can generate meaningful conclusions and implementable outcomes using real-world data from finance, social media, image and speech recognition, and sports analytics.