This subject provides students with the contemporary knowledge and skills to formulate, implement and evaluate business strategies. Topics include understanding an organisation’s operative environment, sustaining a competitive advantage via the generation of value and differentiation, making strategic, ethical decisions, and positioning an organisation so that it generates superior returns. This subject will utilise case studies and discussions that enable students to apply strategic thinking to a range of businesses across a range of industries. Students will be exposed to the most current thinking and frameworks driving dynamic strategic management. This includes business portfolios and corporate strategy development, creating value through innovation, and applying dynamic capabilities to enhance organisational effectiveness.