HAT301 Attraction and Event Management This subject focuses on events as a primary consumer experience in the Hospitality and Tourism Industry. Students will explore the core principles and activities required for the successful conduct of sporting, cultural, business and societal events. Students will gain an expert understanding of all aspects of event management by focusing on the concept of the event life-cycle. Attraction-design as a component of creating events will also be a focus of this subject. Students will engage in event project management by creating, planning, designing and executing an event by concentrating on the operational considerations relating to human resource management, volunteering, financial management and risk assessment.