your career path

MARKETING

IT’S ART, IT’S SCIENCE, IT’S EVERYTHING!

Today’s increasingly globalised and technologically advanced society has called for a revolution in the way goods and services are sold. Global changes have introduced new supply chain issues to tackle, and that’s where marketing graduates shine. Marketing skills can take an individual far and wide, across countless industries and job roles, utilising various platforms to solve a myriad of problems.

WHY STUDY MARKETING

01. Sharpen Up

Customers are becoming increasingly tech-savvy and media-aware, so you’ll need to sharpen your own skills when thinking about developing marketing campaigns that work for your audience.

02. Make a real difference

Marketers’ expertise is no longer seen as a luxury, but as an essential part of business strategy. An effective marketing strategy can make a real difference to an organisation’s bottom line. Businesses and organisations of all shapes and sizes are turning to marketers.

03. Be Involved

Marketing activities support everything from the birth of an idea, through conceptualising a product, to persuading people to buy it. People working at the retail end are also involved in marketing, using their product knowledge to help consumers to make the best choices.

CAREER PATHS

Those who study marketing enjoy a variety of career paths including

MARKETING ANALYST
COMMUNICATIONS
MARKETING CONSULTANT
MARKETING MANAGER
MARKETING PLANNER
MARKETING ASSISTANT

RELEVANT MARKETING COURSES

COURSECOURSE TYPE
Bachelor of Business – MarketingUndergraduate
Master of Business AdministrationPostgraduate

A MARKETER IS…

  • interested in knowing about people’s purchasing decisions
  • fundamentally interested in the ‘saleability’ aspects of an item or group of items
  • more focused on creating ideas about a product or service than in the product or service itself (although their input helps create new products as well).

MORE ON MARKETING

With customers becoming more media-aware, developing marketing campaigns that work and making decisions about where and how to advertise is becoming more and more challenging.

Selling goods and services has become increasingly complex in today’s global, technologically-advanced world, creating issues for everyone in the supply chain. How does an Australian designer maintain her business when consumers can buy the latest fashion straight off the catwalk in Milan or a cheap copy via eBay, months before she has had a chance to replicate them? How do movie distributors compete with internet download tools and global travellers who have purchased and viewed movies long before they are marketed in Australia?

Like it or not, we are a society of consumers. Literally everything is a marketable product, effectively meaning that every business, organisation and individual entity needs a marketing strategy.

This extends to service organisations, government departments, e-businesses and boutique operators. Even people looking for work are developing their own personal brand.

Marketing activities support everything from the birth of an idea, through conceptualising a product, to persuading people to buy it. People working at the retail end are also involved in marketing, using their product knowledge to help consumers to make the best choices.

Some people in the marketing industry focus on short-term results (e.g. conducting an advertising campaign), while some develop long-term strategies. Some focus on maintaining a continuous public image while others respond to crises and avert potential disasters.