MASD1000 Business Maths 2
This unit provides an introduction to the basic mathematical concepts and techniques used in finance and business. Topics include calculus; differential and integral calculus with applications; functions of two real variables; algebra: linear equations and matrices; determinants; applications of linear algebra (including optimisation and economic models); probability (basic concepts, conditional probability); probability distributions; and expected value with applications to business and finance.
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ACCD1001 Financial Accounting Processes
This unit aims to provide students with an understanding of the conceptual framework for financial reporting. It builds on the first introductory unit (Accounting for Decision making) by introducing students to the recording and reporting of financial information.
The unit enables students to identify, understand and apply the principles of recording and reporting financial information and to enable students to appreciate the theoretical foundations of the financial reporting via the conceptual framework.
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MARD1000 Marketing Principles
In this unit students learn that marketing includes all the activities that are performed by companies and organisations to satisfy the needs of their customers with products and services. It covers fundamental marketing concepts and principles and the role of marketing in organisations - including for profit, government, educational and social organisations, both large and small.
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MAND1000 Introduction to Management
This unit provides students with a basic understanding of the nature of management, work and its organisation. Students examine the roles of managers, the process of management and the types of commitment to management in societies and organisations. It also explores the influence of change and technology on managers, management, work and organisations, and includes the ethical dimensions of management and the implications and significance of human diversity in that arena.
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This unit introduces students to the legal regulation of businesses and business transactions and the Australian legal system. Topics covered include: legal rights and duties applicable to businesses, in addition to laws that regulate commerce including tort, contract, consumer protection and workplace environment law.
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CISD1000 Information Systems
This unit is an introduction to information systems and their role in business organisations. Topics include computer hardware (PC and multi-user); system and application software; data and people; end-user application software (including spreadsheets and graphics); database management; networking and data communication; information systems for business operations, decision support and strategic advantage. In addition this unit introduces e-business and e-commerce; principles of information system development; and trends, issues and concerns.
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VCPD1000 Raising Venture Capital
This unit introduces students to the world of venture capital investment and aims to show how small businesses can go about the process of raising venture capital to fund their growth. It identifies the steps to take, the players involved, and the major issues involved in this area. Topics include introduction to venture capital; venture capital and the entrepreneur; venture capitalists: who they are and what they're looking for; the venture capital cycle; preparing to raise venture capital; the sales pitch: preparing a business plan; selecting and meeting with a venture capitalist; negotiating and closing the deal; working with a venture capitalist; the exit - reaping the rewards; and venture capital issues.
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BMND1000 Brand Management
This unit introduces students to the growing field of brand management - the management of a single brand to ensure its growth, consumer loyalty, and thus value to the business. Topics include an introduction to brands and brand management; the strategic brand management process; brand equity: the value of a brand; developing a new brand; designing the brand; giving meaning to the brand; protecting your brand; legal issues in brand management; managing brands in cyberspace; managing brands over time; and brand crisis - how to deal with branding problems.
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The growth of franchise operations in Australia and around the world in the last three decades has been spectacular. Today there are more than 50,000 franchisees in Australia with more than 150 new franchise chains established between 2003 and 2004 alone.
This unit introduces students to the history and theory of franchising and the practical aspects of identifying, buying, and managing a franchise operation.
It examines the franchising ‘life-cycle’ and addresses questions such as: who should adopt a franchise strategy, what makes a successful franchisee, what are some of the difficulties that franchisors and franchisees encounter, and how franchising can be used as a strategy for business growth.
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EAPD1000 Business Communication
This unit of study enhances students' verbal and written communication in both a general manner and more specific ways relevant to commerce and business. It also develops students' capacity for critical understanding of texts they encounter both in the world at large and in the Diploma course. Specific learning activities help students to understand texts in their historical and cultural contexts and to understand that they express a range of assumptions, values and opinions that can be questioned and evaluated.